The best women’s underwear brands

September 8, 2023

Choosing good underwear is important for comfort, confidence, and overall well-being for every woman. Let’s take a look at the best women’s underwear brands at that time according to Who What Wear.

MeUndies

MeUndies is a popular underwear brand known for its emphasis on comfort, sustainability, and fun designs. MeUndies is known for using high-quality, ultra-soft fabrics in their underwear. They often use MicroModal fabric, which is derived from beechwood trees and is known for its exceptional softness and breathability.

Eberjey

Eberjey is a popular luxury lingerie and loungewear brand known for its comfortable and chic designs. Eberjey is characterized by its soft, feminine, and elegant aesthetic. The brand focuses on creating intimates and loungewear that combine comfort with style.

Fruity Booty

Fruity Booty is an underwear and lingerie brand known for its playful and colorful designs, as well as its commitment to sustainability and body positivity. Fruity Booty is celebrated for its unique and quirky underwear designs. They often incorporate bright and bold colors, as well as fun patterns featuring fruits, animals, and other playful motifs.

Cosabella

Cosabella is a well-established Italian lingerie and intimate apparel brand known for its high-quality craftsmanship, elegant designs, and comfortable materials. The brand’s Italian roots are evident in its attention to detail and focus on fine craftsmanship. Cosabella is renowned for its use of luxurious and high-quality fabrics.

Boody

Boody is a sustainable and eco-friendly brand that specializes in creating comfortable and basic essentials made from bamboo-derived fabric. Boody primarily uses bamboo viscose as the main fabric for its products. Bamboo is a sustainable and renewable resource known for its softness, breathability, and moisture-wicking properties. It’s also biodegradable and grows without the need for pesticides or excessive water.

Spanx

Spanx is a popular American brand that specializes in shapewear, hosiery, and undergarments. Spanx is most well-known for its shapewear products, which include high-waisted shaping briefs, bodysuits, shorts, leggings, and more. These products are designed to target specific areas of the body, such as the tummy, hips, thighs, and buttocks, to create a slimmer and more toned appearance.

Victoria's Secret

Victoria’s Secret is a well-known American lingerie and women’s fashion brand with a global presence. Victoria’s Secret offers a wide range of lingerie, sleepwear, loungewear, bras, panties, and related accessories. Their products are known for their variety, including everyday basics, seductive lingerie, and athleisure wear.

On Gossamer

OnGossamer is an intimate apparel brand known for its lightweight and comfortable lingerie, underwear, and sleepwear. The brand’s name reflects its commitment to making undergarments feel as if they were a part of one’s skin. OnGossamer is recognized for its use of airy, lightweight materials. The brand’s signature “Bare Illusion” fabric is a fine mesh that is virtually weightless, making it ideal for everyday wear.

Calvin Klein

Calvin Klein is a globally recognized American fashion brand known for its iconic minimalistic and modern aesthetic. Calvin Klein is perhaps most famous for its underwear and lingerie collections. The brand’s underwear is known for its simple and timeless designs, featuring the iconic elastic waistband with the Calvin Klein logo.

Hanky Panky

Hanky Panky is a well-known American lingerie brand recognized for its comfortable and colorful lace underwear. Hanky Panky is most famous for its signature stretch lace, which is used in many of its underwear designs. This lace is known for its softness, comfort, and unique stretchiness, which allows it to conform to different body shapes.